Targeted Methodologies

Our forte is to adapt methodologies in order to guarantee we meet your objectives. We transform commonly used approaches and adjust them to get a new level of learning and understanding.
Our focus groups do not involve reading a list of questions; they create an atmosphere of creativity and inspiration by transporting the panelists into the world of your products and services.

So rather than just conducting a set of focus groups to discuss a product or concept we use the discussion to transport your target customer into the world of your product and your company. Rather than going through a list of questions, we encourage a discussion that leads to exciting innovation.
We consider your budget and develop cost and time effective adjustments like ex-Pat studies in your local country, research in local area or streamlined base sizes approved by local statisticians so that no robustness level is being compromised.
Please challenge us with your requirements and we will prove it to you.